Wednesday, 29 September 2010
Thursday, 27 May 2010
OUGD103
OUGD103
OUGD103
I really like the packaging for 'cranks' packaging. Its goes well with the product its selling and it does its function of selling the food. It promotes healthy food so its audience would be people with a good healthy diet. Its packaging looks expensive too which shows that the product isn't cheap. Its food and drink so would be found in shops, supermarkets etc
OUGD103
This image was created for McCann Erickson Madrid/Junta de Andalucia and their andalusian extra virgin olive oil. Project tagline: 'The healthiest oil for your engine.'
Its promoting their product, extra virgin olive oil, trying to show a healthy heart. Its image only based and without the slogan i wouldn't know what it was trying to promote. I don't think its exactly appropriate for everyone. I don't think it could be used as a TV commercial as its quite in your face and out there to be just promoting olive oil.
OUGD103
Arsthanea teamed up with The Mushroom Company to create set of images for Cosentino and one of their brands - Eco. Run as 2009/2010 campaign. Eco produces hi-quality kitchen worktops made from recycling. Layout design and photography by Ipsum Planet.
The function of these images is to show the company as clean and 'hi-quality' and the images perceive perfection. Its potential audience is probably more wealthy people as the products being recycled would make the products more expensive. I would of thought these would be found in places where the product would be sold, perhaps it can only be brought online so it would advertised on a website. This is very high end, expensive work and for a high end product.
This image not only shows the company Eco but it also subtly includes the recycle logo.
I really like these images as they are original and not like anything i've seen before. I think the photography is amazing too.
These three images include type with the information and the logo on them. It uses simple text and doesn't include too much information which stays in keeping with the images.
OUGD103
These images are used to promote vitamin water. It uses images of people playing sport, basketball etc. Its colourful and kind of graffiti like, so it seems as if its aimed at younger people, promoting vitamin water so help you in sports. I think this work is completely appropriate for its audience. It is distributed through http://www.your-majesty.com/#/work/archive/vieraweb and can also be found on facebook http://www.facebook.com/vitaminwater?v=app_352976184252.
They are all images only which i think works really well as the images get the message accross without a need of type.
Tuesday, 25 May 2010
OUGD103-Speaking from experience
OUGD103-Speaking from experience
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