OUGD103

Arsthanea teamed up with The Mushroom Company to create set of images for Cosentino and one of their brands - Eco. Run as 2009/2010 campaign. Eco produces hi-quality kitchen worktops made from recycling. Layout design and photography by Ipsum Planet.

The function of these images is to show the company as clean and 'hi-quality' and the images perceive perfection. Its potential audience is probably more wealthy people as the products being recycled would make the products more expensive. I would of thought these would be found in places where the product would be sold, perhaps it can only be brought online so it would advertised on a website. This is very high end, expensive work and for a high end product.

This image not only shows the company Eco but it also subtly includes the recycle logo.

I really like these images as they are original and not like anything i've seen before. I think the photography is amazing too.

These three images include type with the information and the logo on them. It uses simple text and doesn't include too much information which stays in keeping with the images.

In comparison i think the images on their own are just as affective as the image with type. I personally prefer the images on the own as their so clever and intriguing although i wouldn't know what they were trying to promote.