This image was created for McCann Erickson Madrid/Junta de Andalucia and their andalusian extra virgin olive oil. Project tagline: 'The healthiest oil for your engine.'
Its promoting their product, extra virgin olive oil, trying to show a healthy heart. Its image only based and without the slogan i wouldn't know what it was trying to promote. I don't think its exactly appropriate for everyone. I don't think it could be used as a TV commercial as its quite in your face and out there to be just promoting olive oil.
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