These images are used to promote vitamin water. It uses images of people playing sport, basketball etc. Its colourful and kind of graffiti like, so it seems as if its aimed at younger people, promoting vitamin water so help you in sports. I think this work is completely appropriate for its audience. It is distributed through http://www.your-majesty.com/#/work/archive/vieraweb and can also be found on facebook http://www.facebook.com/vitaminwater?v=app_352976184252.
They are all images only which i think works really well as the images get the message accross without a need of type.
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