Arsthanea teamed up with The Mushroom Company to create set of images for Cosentino and one of their brands - Eco. Run as 2009/2010 campaign. Eco produces hi-quality kitchen worktops made from recycling. Layout design and photography by Ipsum Planet.
The function of these images is to show the company as clean and 'hi-quality' and the images perceive perfection. Its potential audience is probably more wealthy people as the products being recycled would make the products more expensive. I would of thought these would be found in places where the product would be sold, perhaps it can only be brought online so it would advertised on a website. This is very high end, expensive work and for a high end product.
This image not only shows the company Eco but it also subtly includes the recycle logo.
I really like these images as they are original and not like anything i've seen before. I think the photography is amazing too.
In comparison i think the images on their own are just as affective as the image with type. I personally prefer the images on the own as their so clever and intriguing although i wouldn't know what they were trying to promote.
